Jewelry & Accessory Design

Jewelry as a way of telling stories.

I am Mahsa Ahmadi, a jewelry and accessory designer with a background in industrial design. I draw on culture, history, nature and symbolism, and I care most about the smallest details — the ones a wearer notices long after the first look.

6Years of jewelry design experience
SelectedCollections shown
3Houses worked with
Colored concept drawing of a wheat-inspired necklace beside design markers

About

Industrial design training, worked through in metal.

I studied industrial design and have six years of experience in jewelry design, sometimes working part-time and sometimes as a consultant—developing jewelry, watches and accessories from initial concept through to hand-off for modeling and production. The collections below are a selection, and I will continue adding more work.

I am drawn to work that blends cultural heritage with contemporary form. A piece can carry a myth, a queen, a letter of an alphabet, and still sit quietly on a hand.

I design from initial concept through to hand-off for modeling and production. The casting and production are done by the workshops and houses I design for.

01 Gold Queen Pourandokht pendant with red and white pavé stones

Collection 01

Cultural Design

Destiny Ring, Pourandokht Necklace, Shamiram Necklace, Assyrian Flag Soul Bracelet and Ararat—cultural and historical stories shaped into jewelry.

2015—2018Farhadian Gold
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02 Gold Tria ring with three polished circular forms

Collection 02

Minimal Design

Eternity, Afra, Tria, Minimal Studies and the Valentine collection.

2018—2020Dafineh GalleryFarhadian Gold
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03 Silver Proxy articulated ring designed for Vitaly

Collection 03

Think Out Of The Box

Mystery, Drone Ring, Sci-Fly, Neon, Proxy, Reset and Spark — futuristic concepts and Vitaly production work.

2019—2021Vitaly
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04 Rose gold name pendant with script letters in pavé diamonds

Collection 04

Beauty of the Letters

Armenian Name Ring, Letter Bracelet and Name Necklace — letterforms used as wearable structure.

2015—2018Farhadian Gold
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05 Savannah cross pendant with curved pavé-set arms

Collection 05

Cross Collection

A family of cross pendants developed from hand-rendered studies through casting and stone-set final pieces for Farhadian Gold.

Concept to productionFarhadian Gold
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Production work

Two designs still in Vitaly’s collection.

From 2019 to 2021 I worked as a consultant for Vitaly in Toronto, designing contemporary pieces in stainless steel to the brand's identity and to trend research.

Proxy and Spark remain available through Vitaly, years after their original development.

Gold Spark ring designed for Vitaly
Spark

“Inspired by the organic form of a flame, this contemporary ring is defined by a curved fissure running through its center.”

See it on Vitaly
Silver Proxy articulated ring designed for Vitaly
Proxy

“Inspired by bionic enhancements, the Proxy is a streamlined ring that hinges at the knuckle, allowing it to seamlessly mirror the movements of your finger.”

See it on Vitaly

Product availability may change over time. Follow the links above for current details on Vitaly’s store.

Contact

Let's talk about jewelry.