AUGMENTED REALITY · TEAM PROJECT
OH DEER!
Exploring environmental impact through augmented reality — an immersive concept designed to make the consequences of everyday habits visible in a changing landscape.
01 · CONCEPT
Making an invisible environmental impact visible.
As a team, we developed an immersive augmented-reality concept exploring how everyday habits affect the environment. The experience uses a dynamic environment in which users can see the landscape respond to their actions, connecting ordinary choices with visible consequences.
02 · EXPERIENCE
Using interaction and narrative to encourage reflection.
The concept combines environmental sustainability with emotional narratives, interactive feedback and personalized feedback. Rather than presenting environmental information only as abstract facts, the experience was designed to let users encounter change through interaction.
User actions visibly affect the landscape, connecting choices with environmental change.
The concept uses narrative to make environmental consequences feel more immediate and relatable.
Feedback responds to the user’s interaction and supports reflection on more eco-conscious behavior.
03 · DESIGN INTENT
From information to experience.
OH DEER! explored how immersive technology can communicate an issue by letting people experience cause and effect rather than simply reading about it. The project brought together interaction, storytelling and environmental themes in a shared team concept.