Disconnected impact
Environmental degradation felt remote, reducing motivation to change daily behavior.
AUGMENTED REALITY · CLIMATE ACTION
OH DEER!
An immersive experience that makes the environmental impact of everyday habits visible, personal and emotionally difficult to ignore.
My roleDesigner · Video Creator
Duration1.5 months
TeamCollaborative project
MediumAugmented reality
THE CHALLENGE
Climate change can feel distant—until the room changes around you.
People in wealthy developed countries may understand climate change intellectually without feeling its immediate effects. That distance makes everyday habits—and their consequences—easy to overlook.
OH DEER! proposes an augmented-reality environment designed to respond to each visitor’s choices in real time and bridge the gap between knowledge and action.
01
Storyboard and low-fidelity concept video
02
Brainstorming and concept development
03
Feedback synthesis and design iteration
04
Final concept-video editing
01 · UNDERSTANDING THE USER
Make environmental impact feel immediate.
Interviews explored environmental awareness, daily behavior and openness to technology-led change among people who are often insulated from climate impacts.
Hidden consequences
People did not always recognize how specific routines contribute to climate change and biodiversity loss.
Low emotional engagement
Facts alone rarely created the emotional connection needed to inspire action.
RESEARCH DIRECTION
Turn invisible connections into an experience.
Show cause and effect in real time.
Use familiar, local environments.
Pair emotional storytelling with tangible actions.
Let augmented reality sustain attention.
02 · STORYBOARDING
Designing a journey from curiosity to responsibility.
The storyboards mapped how a visitor enters the Climate Reality Room, makes choices and watches the surrounding ecosystem respond.
NARRATIVE DEVELOPMENT
Initial idea → revised experience
1 / 2
LOW-FIDELITY PROTOTYPE
Making the imagined room tangible.
The video sketch visualized the full encounter—from discovering the installation and interacting with projected content to seeing personal habits reshape the environment. It created a shared object the team could test and improve.
03 · TEST & REFINE
Feedback reshaped both the interaction and its emotional tone.
Six targeted changes made the experience more immersive, locally relevant and hopeful—without softening its environmental message.
01
FEEDBACK
A tablet could detach visitors from the experience.
DESIGN RESPONSE
Move interaction into the room.
The tablet was removed and the interface became part of the projected augmented-reality environment.
02
FEEDBACK
The message needed to feel more personal and emotionally engaging.
DESIGN RESPONSE
Connect choices with living systems.
Documentary-style storytelling helped visitors relate to the animals and habitats affected by their actions.
03
FEEDBACK
Visitors wanted environments closer to the places where they live.
DESIGN RESPONSE
Make consequences recognizable.
Localized and more interactive scenes showed environmental change in familiar surroundings.
04
FEEDBACK
A purely negative ending risked leaving visitors feeling helpless.
DESIGN RESPONSE
End with agency, not despair.
The experience shows how sustainable choices can restore the landscape and offers concrete actions visitors can take.
05
FEEDBACK
The environmental journey needed a stronger emotional thread.
DESIGN RESPONSE
Let the landscape tell its story.
A voice-over guides the journey and deepens empathy for animals and ecosystems affected by human behavior.
06
FEEDBACK
“Climate Reality Room” sounded serious and might not attract a broad audience.
DESIGN RESPONSE
Invite curiosity with OH DEER!
The playful name created a less didactic entry point while keeping the climate message intact.
FINAL CONCEPT
A room that reacts to the way you live.
Visitors answer questions about travel, food, energy and shopping. Their choices transform a lush projected habitat into a depleted landscape—or reveal how more sustainable habits can help it recover.
Watch the final concept video ↗
01Discover
Enter a vivid living ecosystem.
02Choose
Share everyday habits.
03Witness
See the environment respond.
04Restore
Leave with practical actions.
OUTCOME
From climate information to felt experience.
The concept explored how immersive media could connect everyday choices with biodiversity loss, combining emotional engagement and responsive feedback to make sustainable behavior feel relevant.
Emotional engagement can help bridge the gap between knowing and acting.
Iterative feedback made the concept more immersive, inclusive and actionable.
NEXT STEPS